Rise And Rise Of Dhirubhai

Rise And Rise Of Dhirubhai Dhirubhai once stated: Our fantasies must be greater, our desire higher, our responsibility more profound and our endeavors more noteworthy. This is my fantasy for Reliance. Truth be told, this is my fantasy for India. To be sure Dhirubhai has been fruitful in carrying his fantasy to the real world. From a modest start, Dhirubhai Ambani was effectively ready to develop the biggest Business combination in India in a range of only 25 years. Today, the turnover of Reliance Industries structures 3% of the whole GDP. This colossal development in such a little league is the aftereffect of the enormous measure of difficult work, devotion and greatness that Dhirubhai Ambani acquired to the way of life of Reliance Industries. As it's been said, there are different sides of the coin. While there is no uncertainty that Dhirubhai Ambani was a profoundly clever and devoted supervisor, he was not great, in the correct sense. For quite a while Dhirubhais morals have involved discussion. While some think about him as a wise businessperson, the others dont support of specific things he did. History Dhirajlal Hirachand Ambani was conceived on 28th December 1932, in Chorwad Gujarat into a Modh group of moderate methods. He was the second child of a teacher. Directly from adolescence Dhirubhai was bright and profoundly shrewd. He was profoundly fretful of the abusive pounding factory of the school homeroom. Picked work that pre-owned his physical capacity to the most extreme instead of packing school exercises. At 16 years old, Dhirubhai moved to Aden, Yemen. He worked there as an assistant for A. Besse Co. For a long time. Later he was elevated to deal with the companys oil filling station at the port of Aden, when A. Besse turned into the wholesalers for Shell. After ten years, Dhirubhai came back to India and began a business Reliance Commercial Corporation with a capital of Rs. 15000.00. The essential business of Reliance Commercial Corporation was import polyester yarn and fare flavors. The business was arrangement in association with Chambaklal Damani, his second cousin who was likewise there with him in Aden. The principal office of Reliance Commercial Corporation was set up in Narsinathan Street at Masjid Bunder. It was a 350 sq. Ft live with a phone, one table and three seats. At first they had two colleagues to help them in their business. In 1965, Chambaklal Damani and Dhirubhai Ambani finished their association and Dhirubhai began his own. It is accepted that both had distinctive personality and an alternate interpretation of business. While Mr. Damani was a cognizant dealer and didn't have confidence in building yarn inventories, Dhirubhai was a known daring individual and he thought about that building inventories with envisioning a value rise and making some benefit is useful for development. During this period, Dhirubhai and his family used to remain in a one room loft in Bhuleshwar. In 1968, he moved from the chawl to an upmarket loft at Altamount Road, in South Mumbai. His first vehicle was a head Padmini. In 1970s he purchased a white Cadillac vehicle. Dhirubhai began his first material plant in Naroda in the year 1966. Materials were produced utilizing polyester fiber yarn. Dhirubhai began the brand Vimal, named after his nephew. Broad advertising of the brand in the insides of India made Vimal a commonly recognized name. Diversified retail outlets were begun to sell just Vimal brand of materials. In the year 1975, a specialized group from the World Bank, visit this unit and confirmed it as amazing even by created nation measures. Banks and monetary establishments over and again turned him down when he required cash the most. He was only not comparable to other representatives of his time. This made him an out of the container mastermind. Dhirubhais first open contribution of 28.2 lakh value partakes in the then Reliance Textiles in November 1977 was oversubscribed about multiple times. The issue got him Rs 3 crore, a major aggregate by the gauges of those days. Somewhere in the range of 1979 and 1982, Reliance made four debenture issues. In 1979 it was for a worsted factory; in 1980, for modernizing its material plant; in 1981, to produce polyester fiber yarn at Patalganga. In 1982, he bested everything with a record Rs 50-crore issue for development and enhancement. Dhirubhai rewarded his investors like relatives. Such VIP treatment charmed him to his financial specialists, says Kisan Ratilal Choksey, Chairman of KR Choksey Shares and Securities, a main Mumbai business firm. Dhirubhai comprehended the intensity of value financing for his uber ventures, says Devesh Kumar, Managing Director of Centrum Broking. In that sense, he was a visionary, path in front of his occasions, and an out-of-the-container mastermind, he includes. He generally ensured that the financial specialists got returns equivalent their speculations. Relationships, organizations, concentrates abroad of the speculators have been supposed to be financed by Reliance. He instituted the term Mega Issue. His confidence in retail financial specialist likewise surrendered a leg to BSE and its 30-share touchy file, Sensex. Tricked by Reliances capacity to convey profits and higher stock costs, thousands rushed to the market. Dhirubhai was a visionary, since he took a gander at the future a future he realized he may not be around to appreciate. Be that as it may, that what pushed him and his partner profited by his quest for a superior future. In 1982 Ambani started the procedure of in reverse coordination, setting up a plant to make Polyester fiber yarn. He along these lines enhanced into synthetics, gas, petrochemicals, plastics, and force and telecom administrations. RIL purchased IPCL from the administration of India to become Indias biggest petrochemical player. Â After the dispatch of the refining arm of dependence, Reliance accomplished an enormous income position and has never thought back. Mukesh Ambanis articulation that RIL will resemble a makoda where regardless of whether a couple of legs are harmed, the living being will be solidness and healthy and not stop its walk forward. In the background In spite of his approachability, a portion of his old associates portray Dhirubhai as a dim character-not due to the darkish skin he acquired from his dad however for the desire and hazard taking he barely hid. He sent out flavors, frequently at a misfortune, and utilized recharging licenses to import rayon. Afterward, when rayon began to be produced in India, he traded rayon, again at a misfortune, and imported nylon. Ambani was consistently a stride in front of the contenders. With the imported things being vigorously popular, his net revenues were once in a while under 300 percent During the 1950s the Yemini organization understood that their principle unit of cash Rial was in vanishing. In the wake of researching the issue it was understood that all Rials were directed to the Port City of Aden. There a youngster in twenties was putting in boundless purchase requests of Yemini Rials. During those days the Yemini Rial was an unadulterated silver coin and was much popular at the London Bullion Exchange. Youthful Dhirubhai would purchase Rial, liquefy it in unadulterated silver and offer it to bullion merchants in London. Dependence extended its value base through continuous rights and extra issues to investors, while budgetary establishments changed over 20 percent of their advances into value in September 1979. In any case, the utilization of convertible debentures slung Dhirubhai Ambani into the major group in the capital markets. Dhirubhai had foreseen the legislatures approach with respect to the convertible debentures and the Series I issue of in part convertible debentures by Reliance in October 1979 raised Rs 70 million. In spite of the fact that Reliance was not the only one in attempting the long neglected instrument but rather from late 1980 the issues of somewhat convertible debentures originating from Reliance one after another, bringing Rs 108 million up in September from its Series 11 and Rs 240 million from its Series 111 the following year, and Rs 500 trillion from Series IV in April 1982. Dhirubhai topped that by acquiring from Sen Gupta freedom to do what should ordinarily be legitimately incomprehensible: changing over the non-convertible segments of the four debenture issues into value. This end up being a triumph. By this strategy, named a splendid and unusual move by many, Dhirubhai-Reliance had the option to slash Rs 735 million off its obligation book in 1983, and transform it into relatively unobtrusive value of Rs 103 million, while holds were raised by Rs 632 million. Rather than a yearly intrigue bill of Rs 96.5 million on debentures, the profit trouble from the additional value was uniquely around Rs 36 million. This transmutation permitted Reliance to keep raising increasingly semi obligation, with its E Series of halfway convertible debentures in October 1984 which raised another Rs 800 million. This paid off the obligation value proportion and further expanded the engaging quality of the Reliance stock which was turning into an outperformer on the Indian Stock trades. Dependence consistently used to convince the controllers as for its debenture issues. This didn't imply that every one of its issues were affirmed with no obstacles. All inquiries being raised were not discarded by Reliances arrangement of SALAM. On one event, the controller dismissed the top notch that Reliance was trying to put on an issue, on the ground that anticipated gainfulness had not been demonstrated. Without a star forma asset report for the present year-an expansion of results to date-it couldn't be acknowledged. In 1982, Dhirubhai made waves in the securities exchanges when he took on a Kolkata-based cartel of bear administrators that had looked to pound down the offer cost of Reliance Industries. The cartel severely thought little of the Ambani capacity to retaliate. In addition to the fact that Dhirubhai managed to guarantee the acquisition of near a million offers that the bear cartel offloaded, he request physical conveyance of offers. The bear cartel was shaken. All the while, the bourses were tossed into a condition of strife and the Bombay Stock Exchange needed to close down for two or three days before the emergency was settled. After this episode numerous inquiries were raised by the press. Individuals couldn't comprehend that how; a yarn dealer till a couple

KatrinaHealth Research Paper Example | Topics and Well Written Essays - 500 words - 1

KatrinaHealth - Research Paper Example This staggering decimation caused occupants and evacuees diploid of numerous essential needs which incorporates â€Å"medication history, their homes, BUSINESSES, they were intellectually upset consequence of tropical storm Katrina, they confronted potential medical issues like â€Å"Population Displacement, Drinking Water, West Nile Virus, Emotional Fallout Toxic Contaminants† A conspicuous and critical need was to fix these clinical and every single related issue and to settle them appropriately. The outcome was out molded as â€Å"KATRINA HEALTH† which was started as on online support of help individuals influenced by storm, working with wellbeing experts to increase a type of access to their lost clinical history they were utilizing before storm and to recover it, consequently they will be relieved as needs be in future. KATRINA HEALTH was made conceivable with the help of bureaucratic, neighborhood and state governments as a team with national establishment and associations of clinical related experts (Boyle, 2001). History discloses to us that â€Å"medical experts and wellbeing related bodies and open figures were a lot of on edge to investigate ways by which they can assist evacuees, with restoring clinical records, they step sent for this undertaking and MARKLE FOUNDATION EXECUTIVES considered the leader of a few organizations that had clinical information, for example, the NATIONAL ASSOCIATION OF CHAIN DRUG STORES (NACDs), CHIEF officials, â€Å"Sure scripts† (kept up an arrangement of e-endorsing on the web organize inclusion) , â€Å"Rx hub† (kept a drug store record of patients and courses it electronically to doctors at better places like emergency clinics and so forth) and Veterans Health Administration (had its own national arrangement of e-records for the individuals who look for care through its framework) were likewise reached and â€Å"GOLD standard†( oversaw Medicaid medicine and information or data with a safe gateway framework for MISSISSIOI) , EXECUTIVE o fficials

Impaired DrivingWhy You Should Never Drink and Drive

Impaired Drivingâ€"Why You Should Never Drink and Drive Addiction Alcohol Use Drunk Driving Print Why You Should Never Drink and Drive Impairment Begins Long Before You Are Legally Drunk By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on April 08, 2019 Geber86 / Getty Images More in Addiction Alcohol Use Drunk Driving Binge Drinking Withdrawal and Relapse Children of Alcoholics Addictive Behaviors Drug Use Nicotine Use Coping and Recovery In This Article Table of Contents Expand Legal Limit for Drunk Driving At .02 BAC Level At .05 BAC Level At .08 BAC Level Slower Reaction Time   Is There a Safe BAC Limit? View All Back To Top Its not a question of whether you are legally intoxicated, its a question of whether or not it is safe to drive when you have consumed any amount of alcohol. Research shows that impairment begins long before a person reaches the blood alcohol concentration level necessary to be guilty of drunken driving. Legal Limit for Drunk Driving In all 50 states, the legal limit for drunk driving is a blood alcohol concentration (BAC) level of .08. A 120-pound woman can reach a .08 BAC level after only two drinks and a 180-pound man can be at .08 after only four drinks. A drink is either one shot of liquor, a five-ounce glass of wine or one beer, all of which contain the same amount of alcohol. At a .08 BAC level, drivers are so impaired that they are 11 times more likely to have a single-vehicle crash than drivers with no alcohol in their system. But 25 years of research has shown that some impairment begins for both males and females even after one drink. At .02 BAC Level At the .02 blood alcohol concentration level, experiments have demonstrated that people exhibit some loss of judgment, begin to relax and feel good. But tests have also shown that drivers at the .02 level experience a decline in visual functions, affecting their ability to track a moving object and experience a decline in the ability to perform two tasks at the same time. These changes may be very subtle and barely noticeable to the person who has had only one drink, but in an emergency situation while behind the wheel of a vehicle, they could cause the driver to react (or not react) as they would without having had a drink. At .05 BAC Level At the .05 BAC level, people begin to exhibit exaggerated behavior, experience loss of small-muscle control -- such as being able to focus their eyes quickly -- have impaired judgment, lowered alertness and a release of inhibition. If someone with a BAC level of .05 gets behind the wheel, they would be operating the vehicle with reduced coordination, a further diminished ability to track moving objects, more difficulty in steering and a markedly reduced response in emergency situations. At .08 BAC Level When someone drinking is approaching the borderline of legal intoxication, studies show that he or she has poor muscle coordinationâ€"affecting their balance, speech, vision, reaction time and hearingâ€"find it more difficult to detect danger and exhibit impaired judgment, self-control, reasoning ability, and memory. A driver with a BAC of .08 will find it more difficult to concentrate, judge the speed of the vehicle, experience reduced information processing capability and exhibit impaired perception. Slower Reaction Time   For the person who is drinking, the above impairments may be hardly noticeable at the time, but the slow reaction times that they can produce could prove fatal in an emergency driving situation. Thats why it is not a good idea to drive no matter how much or how little you have had to drink. There is another consideration: Alcohol affects people differently. Some people have a higher response to drinking alcohol than others. In other words, people with a high response to alcohol can experience signs of impairment at the .02 BAC level that others do not experience until the .05 level. Is There a Safe BAC Limit? For this reason, in some states, drivers can be arrested for driving while impaired even if their blood alcohol concentration is lower than the legal limit if the law enforcement officer believes he has probable cause based on the behavior and reactions of the driver. Its simply not a wise choice to get behind the wheel no matter how much you have had to drink. The only safe driving limit is .00%.

Alexander Graham Bell Essay 10 - 1602 Words

Alexander Graham Bell, a man who best known for inventing the telephone. Most people dont know he spent the majority of his life teaching and helping the deaf. Educating the hearing impaired is what he wished to be remembered for. Bell was born on March 3, 1847, in Edinburgh, Scotland. His mother was a painter of miniature portraits and also loved to play the piano even though she was nearly deaf. Alecks mother knew that he had a talent for music and always encouraged him to play (Matthews 12). Alexander Melville Bell, his father, was a Professor of Elocution, Art of public speaking (Bruce 16). Due to the fact that his father was a very knowledgeable man and a professor, Aleck obtained most of his education from his father and†¦show more content†¦Bell could now make a copy of the pattern and keep one for himself and give one to his student so that they could practice with it until they were able to resemble the same type of pattern (Mackenzie 68). Aleck taught by day and invented by night. He had some rough sketches on how the telegraph could actually be improved. The Massachusetts Institute of Technology (MIT) was able to lend him a laboratory for him to experiment in. The main reason why he was doing this was he thought that this machine would be able to help him better teach the deaf (Matthews.) The main man that Aleck worked with was Thomas Watson. The two tried dozens upon dozens of electric current configurations and on top of everything they did not have directions or blueprints to follow. Aleck stated to Watson, if I can get a mechanism which will make a current of electricity vary in its intensity, as the air varies in density when a sound is passing through it, I can telegraph any sound, even the sound of speech (Mackenzie 85.) Bell knew that in order to produce sound to transmitting through a wire he would need more then one transmitter, but having several transmitters in a series would send the current at different rates. When the current was sent at different rates it just blocked the wire up and in return was useless. The two men were skeptical about building the telephone becauseShow MoreRelatedHelen Keller: An Idol to Deaf People?2987 Words   |  12 Pagesignored. The questions focused on will be: What were her accomplishments? Did she fight for equality or was her advocacy for a different purpose? How did Laura Bridman pave the way for Helen to become famous? Did Helen’s personal connection to Alexander Graham Bell shape her perspectives on deaf or blind people? When did Helen Keller become a radical? Did that change societies perspective on her as the sympathetic deaf blind person? Did her advocacy benefit either the deaf or blind world or both? WhatRead MoreSound Recording s Evolution : Does It Affect The Music Industry?1427 Words   |  6 Pagesof music industry has liberated music and grown listeners with wider taste than ever, whereas on the other hand others worry that finding music is too easy and without need to save money to by an album we are becoming care less about music. In this essay I am not going through the argument, explaining what is good and bad about today’s music industry. I am going to talk about evolution of recorded sound, what is the very first factor that contributed to the changes of indu stry and mention eventualRead MoreImportance of Top Management in Strategic Management1825 Words   |  8 Pageswriters have emphasized that strategy is the outcome of a formal strategic planning process and that top management plays the most important role in the process. Although this view has some basis in reality, it is not the whole story† (p.11) In this essay the author will be showing that top management does indeed play an important and vital role in the strategic planning process but that many other factors such as middle management and unplanned or emergent strategies also play a large and very importantRead MoreHelen Keller2150 Words   |  9 PagesKeller’s Impact and Legacy 7 8. Helen Keller’s Famous Quotes 8 9. Conclusion 9 10. Bibliography and References 10 Outline I. Helen Keller’s Early Life A. Born in Tuscumbia, Alabama. B. Her illness at a young age. C. Overcoming her disabilities. D. Finding aRead MoreThe Historical Origins Of Modern Eugenics2168 Words   |  9 PagesIntroduction Eugenics has been debated all over the world. Eugenics is basically trying to create the perfect race and get rid of the non perfect. 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Chester Barnard Chester Barnard, who was president of New Jersey Bell Telephone Company, introduced the idea of the informal organization — cliques (exclusive groups of people) that naturally form within a company. He felt that these informal organizations provided necessary and vital communication functions for theRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 Pages Rosenblatt (SM+TB+Solution to online projects+Extra Case Study Solutions Analysis for Financial Management, 10e_Robert C. Higgins (ISM+TB) Analytical Mechanics, 7th Edition _Grant R. Fowles, George L. Cassiday (SM) Anatomy Physiology with IP-10, 2E_Frederic H. Martini,Judi L. Nath (TB) Andersons Business Law and the Legal Environment, Comprehensive Edition, 20th Edition _ David P. Twomey, Marianne M. 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The Battle Of The American Revolution - 2391 Words

When French and British both claimed expansion into the Ohio River Valley in 1756, the war broke out. This war was called the French Indian War, also known as the Seven Years’ War. Actually, it was the first worldwide war because it was a massive conflict between Spain, France, England, North America, Austria, Philippine, and Prussia. The Seven Years’ War lasted from 1756 to 1763. It ended with British’s victories at Louisburg, Fort Frontenac and Quebec. The Treaty of Paris in 1763 was an afterward treaty that ultimately led to the British dominance of North America colonial outposts. However, the staggering cost of the war put British in a dangerous economic situation with enormous debts. Furthermore, Britain had to deal with new territories and old colonies. Parliament therefore passed a series of measures to recover the expenses on the war and created new courses in dealing with America. Those measures intensified colonials’ resistance to British imperi al policies, which later led to the American Revolution. The American Revolution was a comprehensive revolution, which included economic, political and social causes. When the American Revolution ended with the Treaty of Paris in 1783, the consequences of the American Revolution could also affect nation politically, socially, and economically. The economic cause of the American Revolution was Britain’s imperial policies based on recovering of the debts between 1763 and 1776. Beginning with the Currency Act in 1764,Show MoreRelatedThe Battle Of The American Revolution1535 Words   |  7 Pages 1775, tension between the American colonies and Great Britain had reached its breaking point as fighting erupted at Lexington and Concord, Massachusetts. These battles marked the beginning of the American Revolution, where the colonists sought freedom from King George III of England and Parliament. 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Usability Evaluation and Recommendations Free Essays

Usability Evaluation and Recommendations For Sixties Press Poetry Magazine IT3210 – Web Systems and Technologies John Winko Capella University Introduction This paper will propose a website redesign for Sixties Press Poetry Magazine located at http://www. sixtiespress. co. We will write a custom essay sample on Usability Evaluation and Recommendations or any similar topic only for you Order Now uk. The site is owned by Thushari Williams according to Whois and the primary purpose of the site is curating/collecting/publishing various poets’ work that relates to a 1960’s era theme. There does not appear to be any corporate backing to the publication or syndication of any sort. After reading through the tirade of obfuscated source code, it is a safe assumption the site was initially done in an older version of Microsoft Word then saved as a webpage. Site improvements will be recommended based off of a blended heuristic matrix found in appendix 1 formed from Search Engine Journal and usereffect. com. Table of Contents Introduction2 Table of Contents3 Identity4 Structure and layout4 Information architecture and site navigation5 Use of visual elements6 Usability7 Accessibility7 Conclusion8 References9 Appendix 1 – Heuristic Usability Questionnaire10 Appendix 2 – Site Navigation and Use Case Scenario14 Identity The website http://www. sixtiespress. co. uk is for a magazine called â€Å"Sixties Press Poetry†. The site has a logo that is replicated at the top of every page but does not have a clear tag line to indicate the purpose of the site. A user has to glean the fact the site is a collaboration of different authors generating 60’s themed poetry from menu items and the body content on the main page. There is not a specific â€Å"About Us† page anywhere on the site and the only contact information is in a small section on the bottom left portion of the homepage. The target audience is anyone seeking poetry with a 60’s theme and critical of poetry publishing processes in place in today’s society. Additionally, there are options for purchasing hard-print magazines chosen from a catalog. These facts are not readily ascertained from the overload of content found on the homepage. The site redesign will give a more concise description of the site’s purpose on the homepage as well as a brief tagline. The amount of content on the homepage will be trimmed down so that the site’s identity and purpose are more readily apparent. Structure and layout From a layout standpoint, the overall wrapping of the body of each page on the site changes with the homepage having a wrapped width of 836px while the poetry page has a fixed width of 989px. This inconsistency leads to extra whitespace for some pages while less or none for other pages based on the user’s browser resolution and size. The body content is also left aligned so all extra whitespace is shown on the right which detracts from easier focus on the central content of pages. All of the pages show the site logo at the top followed by a navigation menu. This is considered good design and will not be changed structurally for the site redesign. The homepage uses a 3 column layout while other pages vary from 1 to 3 columns for their layouts. Columns are not distinctive in their content and are structurally disruptive giving the appearance of â€Å"cramming† information into a tighter space. There are apparent sections within the homepage body to delineate different parts of the site but no form of clean navigation to identify a relevant section quickly aside from consolidated coloring for each section. Pages are laid out with tables using blank paragraph tags to add space for formatting. This creates a very different viewing experience across different browsers as each medium has a different set of default values for spacing padding etc. The table widths also vary from page to page and section to section creating different alignments from the fixed position formatting used. The site redesign will eliminate the table structure for layout and use floated elements (divisions) to accomplish a more fluid layout. Column structure will follow designs set forth in Appendix 2. Information architecture and site navigation The entire site is broken into about 8 pages branching from the homepage with numerous anchor links used to navigate long pages of poetry. The actual content pages are extremely long, to the point the thumb scroll becomes it’s minimize size at 1920Ãâ€"1080 screen resolution. Given the breadth of information on pages such as â€Å"Poetry. hml†, the architecture could be improved by breaking out pages by author and/or subject. Individual hyperlinks do follow a consistent pattern of being underlined and a hand mouse pointer to indicate that clicking the link is actionable. The actual ordering information for hard print magazines is hidden in a catalog link not listed on the main navigation bar. There are also pages for internal authors that are only accessible from the main page and are not descriptive to being a collection of a specific the respective authors work. The site redesign will encompass using a more description navigation menu to better direct the user if they wish to purchase anything the site has to offer as well as a more intuitive menu and architecture for collective works by author. Use of visual elements For a website decided to poetry, the decisions for color and contrast do not follow a typical 60’s theme let alone theming for easier reading. Typically 60’s themed colors include Turquoise, Jade, and Mint Green amongst others (McEvoy, n. d. ), starkly contrasted to the dark red on black shown on the homepage. The â€Å"important† headings all have a random color with an â€Å"XOR’d† background while the menu has the same variation of random colors with a pitch black background. Each subsection of content within the body of the homepage is a different color with additional areas having an offset color scheme. The under-contrasted pages would make viewing the site very difficult for someone that is color blind The background wallpaper on each page has a subtle 60’s them but does not contrast well with the multi-color text of poetry passages or content in general. The font size and space are adequate but the font face itself detracts from the aesthetics of the pages’ content. The majority of the block text uses a â€Å"Black Chancery† font face which is not considered web safe and the site would be better suited to use a standard serif font. An exception can be made to allow for an embedded font such as Bellbottom Laser (Lorvad, 1991) to be used for adding flare to title headings. Usability Rather than using the html pseudo element â€Å"copy;† the designer made a picture of their copyright statement and it appears they expanded its size from the original distorting the image quality. The site redesign will use text in place of images used to accomplish to the same task. The picture of Barry Tebb, one of the authors, requires a java applet to run only to have a non-value added effect of water droplets on a grainy photo. The site redesign will remove the unnecessary applet and use a static image instead. Additionally, the site logo will be linked directly to the homepage making navigation easier. There is a text area on the homepage that contains about 5 paragraphs of text and requires scrolling in a very narrow window. This will be revised into a more useable text block following the same design pattern as the rest of the site. With the exception of archives page, text blocks are limited to less than 80 characters per line making reading easier. Although links are properly anchored and are consistent with being underlined, the redesign will consolidate link colors to preserve thematic relevance. The actual number of links on the homepage will be reduced as its current form has more links than descriptive content detracting from understanding the purpose of a homepage. Accessibility A W3C validation of the homepage discovered over 130 HTML coding errors and all of the styles were made inline without any use of external CSS. (W3C, 2012) None of the images on the site have alt text to failover if the image failed to load. There is not a concise separation between navigation and content within the code as the home used a table row and other pages used paragraphs as the separating entities. By eliminating the table structure of pages, the site redesign will properly code in HTML5/CSS3 ensuring the viewing experience is consistent across the majority of browsers. The site uses a JavaScript based pop-out menu to assist navigating large pages of poetry but there are numerous compatibility issues that occur. The pop-out menu rests about halfway down the screen and overlaps the body content both when expanded and collapsed. The menu bar beneath the logo is in an intuitive place but â€Å"jumps around† when navigating different pages since the formatting rules vary between browsers. The site redesign will eliminate the JavaScript based pop-out menu and will instead use a floating sub-menu for individual sections. Conclusion The majority of changes to the site will be thematic in nature, updating the color scheme and positioning. Additional changes will be made to improve the site’s identity starting with revising the homepage and including an â€Å"About Us† page to further expand the site’s purpose. HTML and CSS coding standards and practices will be strictly adhered to ensuring compatibility and proper viewing experience across major browsers. References Cumbrowski, C. (2008, Feb 20). 50 Questions to Evaluate the Quality of Your Website. Retrieved Nov 25, 2012, from Search Engine Journal: http://www. searchenginejournal. com/50-questions-to-evaluate-the-quality-of-your-website/6400/ Lorvad. (1991). BellBottom Laser font. Retrieved Nov 25, 2012, from Fontspace. com: http://www. fontspace. com/lorvad/bellbottom-laser McEvoy, D. (n. d. ). Interior Design Retro Style. Retrieved Nov 25, 2012, from All Things Frugal: http://www. allthingsfrugal. com/retro_interior_design. htm Meyers, D. P. (2012, Feb 10). 25-point Website Usability Checklist. Retrieved Nov 25, 2012, from User Effect: http://www. usereffect. com/topic/25-point-website-usability-checklist W3C. (2012, Nov 25). W3C Markup Validation Service. Retrieved Nov 25, 2012, from World Wide Web Consortium (W3C): http://validator. w3. org/check? uri=http%3A%2F%2Fwww. sixtiespress. co. uk%2Findex. htmcharset=%28detect+automatically%29doctype=Inlinegroup=0 Appendix 1 – Heuristic Usability Questionnaire Navigation 1. Are links labeled with anchor text that provides a clear indication of where they lead? Yes. 2. Depth – what is the maximum number of clicks it takes to reach a page within the depths of the site? All pages are a single click away from the homepage (2 clicks if including anchoring from the menu). Given the amount of content on the site it would be more manageable to have a 3 click architecture to more concisely filter and arrange content (by author/by subject). 3. If a splash screen or navigation feature is provided in a Java/JavaScript/Flash format, is a text-based alternative also available? Yes, a JavaScript pop out menu is feature on long pages of poetry and a text version is available at the top of the page. 4. Do clickable items stylistically indicate that they are clickable? Yes, all items that are underlined are linked to some content and the mouse pointer changes to a hand to indicate that the click will be actionable. 5. How intuitive is it to navigate? Are signs obvious or obscured? In a general sense the navigation is intuitive but far from consistent with the layout changes between different pages. The pop-out menu is intuitive in IE but not in other browsers (actual clickable area is not visible). 6. Main navigation is easily identifiable. Mostly yes, however there is a page that contains revenue generation from ordering magazine that is not shown in the navigation bar or easily identifiable. Additionally there are pages that are specific to internal authors that are only accessible from the main page. 7. Navigation labels are clear concise. Textually relevant yes but thematically difficult to read. 8. Number of buttons/links is reasonable. No, there are links to too many different areas on the homepage detracting from being concise. The homepage itself has more link than actual content. 9. Company logo is linked to home? page. No. 10. Links are consistent easy to identify. All links are underlined but thematically change very regularly from size and color. An exception exists for the clickable area for each of the links, clicking to high on the text has no effect. Accessibility 1. Is content structurally separate from navigational elements? The navigation menu on the home page is separated from other content by a tr tag but on subsequent pages is contained in a p tag. There is not a concise separation between navigation and content. 2. Is the website cross-browser compatible? No. The layout is achieved using tables and paragraph blanks and the viewing experience was different between Firefox, Chrome and IE. 3. How compliant is the website with W3C coding standards? Valid HTML/CSS? No, a W3C validation resulted in over 130 errors. The pages only contain inline styles with no external or embedded CSS. 4. Are ‘alt’ tags in place on all significant images? No, there are not alt tags used for any images. 5. Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files? No, on top of alt text being absent, the java applet containing a photo on the main page does not fail safely and left as an empty area. 6. Site load? time is reasonable? Yes, there are very few pictures and most pages consist primarily of text in the form of poems/poetry. . Adequate text? to? background contrast? No. The featured articles page has text color very close to the background color while the navigation items are too contrasted in difference. 8. Flash add? ons are used sparingly. Yes, but the sole java applet add-on used has no specific utility or purpose. The JavaScript pop-out menu does not load correctly across all browsers and is completely cut off from use in Chrome and Firefox. 9. Site has custom not? found/404 page. No. (Requires a server side change so not applicable) Identity 1. Company logo is prominently placed. Yes 2. Clear statement of PURPOSE of the site? Purpose does not become clear within a few seconds without reading much or no text copy at all. Assumptions have to be made from the text in the logo and menu to find out it is a magazine about poetry. 3. Who is the target audience? The site is meant for anyone seeking 60’s era poetry and those looking to purchase a copy of the print magazine. 4. Tagline makes company’s purpose clear. No tagline present. It is assumed the site is about poetry after reading through the body content. . Home? page is digestible in 5 seconds. No, there are multiple vectors the eyes are drawn to which makes getting an overall view more difficult. There are laundry lists of authors, selected readings and selected sections for each subpage of the site on the homepage. 6. Clear path to company information. No specific â€Å"About Us† page listed and had to specifically perform a WHOIS search to determine t rue site ownership. The homepage does contain a clause that specifies original copyright remains with respective authors and images were courtesy of Leeds Library. . Clear path to contact information? Not really, there are contact details on the bottom left corner of the homepage but not specifically listed as official site contact. Design 1. Is the site’s design aesthetically appealing? No, the color scheme alone makes the site very unappealing. The stark contrasts set against the â€Å"swirling† background makes focusing difficult and the left aligned nature draws too much attention to the whitespace left on the right side of the screen. 2. Are the colors used harmonious and logically related? No, colors seem extremely random in nature although they are logically related to sections (one color for each section). 3. Are the color choices visually accessible? No, some parts have color themes that are too starkly contrasted while others are not contrasted enough to allow easier reading. It would be very difficult for someone color blind to absorb a lot of the content. 4. Is the design audience appropriate? Yes, the font size is appropriate for older audiences and those wishing to â€Å"retro† to 60’s content. 5. Font size/spacing is easy to read? Font size and spacing is adequate. 6. Readability and appropriate type face? No, there are multiple different fonts used and the specific fonts do not add to the readability or theme of the website. The â€Å"Black Chancery† font use predominately for block text is not considering a web safe font. Content 1. Is the website copy succinct but informative? There are continuous sections of poetry that detracts from being â€Å"succinct† but the content only design can be considered informative. 2. Does the copywriting style suit the website’s purpose and ‘speak’ to its target audience? There is an attempt at using vibrant colors resembling 60’s design but that attempt falls short of effectively speaking this to the audience. 3. Are bodies of text constrained to 80 characters per line? Most pages do, however, the Archives page does not and has text that spans the entire width of the page. 4. Can text be resized through the browser or do CSS settings restrict size alteration? Text can be resized at different resolutions without detriment. 5. Is the contrast between text and its background color sufficient to make reading easy on the eyes? No, the color scheme heavily detracts from easier reading (see design considerations) 6. Is text broken into small, readable chunks and highlighted using headings, sub-headings and emphasis features where appropriate to assist in skimming? Yes. 7. Do you have testimonials and publish them on the site? There is a â€Å"Reviews† page that acts as a testimonials or critical acclaim although the mix of good and bad reviews is not concise. 8. Do you update the content regularly and don’t live by the phrase â€Å"set it and forget it†? Content has not been updated since 2007 so it appears the content has been â€Å"forgotten†. . Major headings are clear descriptive. Yes 10. Styles colors are consistent. No, see previous comments on color scheme. 11. Emphasis (bold, etc. ) is used sparingly. No, although there is an absence of b and em tags, emphasis is placed by using the stark contrast for header items in the form of color. 12. Ads pop? ups are unobtrusive. No, the menu pop-out overrides the underlying text. 13. Main copy is concise explanatory. Mostly, yes. As a poetry site each individual article accomplishes its own purpose although the particular arrangements used are not self-explanatory. 4. HTML page titles are explanatory. Yes. Appendix 2 – Site Navigation and Use Case Scenario Use Case Scenario Customer wants to know what others think about the site. 1. User visits homepage 2. User clicks About Us from menu 3. User clicks External Reviews/Links 4. User reads Reviews. | Customer wants to find a poem by X author 1. User visits homepage 2. User clicks the author from the author list 3. User reads poetry from author’s page 4. -OR- Click on catalog 5. Review publications list| How to cite Usability Evaluation and Recommendations, Essay examples

Top Advertising Agencies in South Africa Essay Example

Top Advertising Agencies in South Africa Essay In South Africa 1) Ogilvy amp; Mather South Africa In 1948, David Ogilvy founded the agency that would become Ogilvy amp; Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy amp; Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy amp; Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy amp; Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy amp; Mather is the leader in the industry, focused on building and transforming brands. For more than 50 years, Oamp;M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of â€Å"We sell, or else†. on Portfolio: http://www. ogilvy. co. za/2013/07/audi-audia3exchange-case-study/ Why? I Think the fact that they shave been in the business for so long, and handle major accounts and have won numerous awards time and time again proves to be good at what they do. We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They are the best leaders in the industry, they have worked with big brands and have the best adverts. Favourite ads: halls: klein Kimmie, VW closer,cudberry diary milk, lunch bar Tumi commercial, castle Ogilvy 2012 Cannes Awards List: * Gold:  South African Breweries, Carling Black Label, Be the coach, in Branded Entertainment: Best use or integration of experiential events (CPT) * Silver: South African Breweries, Carling Black Label, Be the coach, in Mobile: Best integrated campaign led by mobile (South Africa’s irst Lion in mobile) (CPT) * Silver: Volkswagen, BlueMotion, in Media: Best use of print media (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Direct Response Digital: Mobile marketing (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Public Relations Technique: Best use of sponsorship (CPT) * Bronze: Volkswagen, BlueMotion, in Direct Response Print or Standard Outdoor, including Inserts (CPT) * Bronze: Kr aft, Stimorol TasteTwist, Choir, in Radio: Best use of music and/or sound design (CPT) * Bronze (Campaign): Public Heatlth and Safety, Public Awareness Messages, Greenpeace (JHB) CONTACT Johannesburg: The Brand Building 15 Sloane Street Bryanston 2152 Johannesburg Private Bag X33 Bryanston 2021 [emailprotected] co. za +27 11 709 6600 Cape Town: 41 Sir Lowry Road Woodstock, Cape Town, 8000 PO Box 1142, Cape [emailprotected] co. za +27 21 467 1000 Durban: 76 Mahatma Gandhi Road Durban, 4001 PO Box 2424, Durban, [emailprotected] co. za +27 31 334 5600 2) The Jupiter Drawing Room (South Africa) Jupiter (Johannesburg) was founded by Renee Silverstone and Graham Warsop in 1989. The two grew the business from a small boutique advertising agency into one of South Africa’s largest advertising groups. Jupiter (Johannesburg) is headed up by Jerry Mpufane and has been successfully structured to handle a diverse number of accounts and accommodate the need for agile implementation of high-end creative work. Its business units are multi-skilled and cross-functional to ensure faster turnaround times and proactive problem solving, meaning it is a creative, beyond-the-line communications brand. Why? I believe they are in this Rank because they have created great advertisement, they have been ranked second best advertising firm in 2011 after Ogilivy amp; Mothers. And they too work with major brands. favorit ads: Omo one slap, Halls UFO, Portfolio http://www. adbrands. net/za/jupiterdrawingroom_za. htm http://www. coloribus. com/adsarchive/search/? q=THE+JUPITER+DRAWING+ROOM+SOUTH+AFRICA CONTACT Phone:| New Business Enquiries:| Physical Address| Postal Address| Reception:| Jerry Mpufane| Jupiter House| PO Box 4651| +27 11 233-8800|   | River Park| Rivonia| | Employment| 42 Homestead Road| South Africa| Fax:| Opportunities:| Rivonia| 2128| +27 11 233-8820| Human Resources| South Africa|   | | | | | Some of its awards * The Jupiter Drawing Room (Johannesburg) picked up two prestigious Gold Lions and a Silver in the Press and Poster Category for the much awarded Nugget Shoe Polish campaign, * Won the worlds most awarded print campaign in the advertising festival (by Pencils won) in 2005 (further to the wins at the recent American One Show Awards). * At the Cannes International Advertising Festival 2007, took two coveted Gold Lions. (Cape Town) won a Gold Media Lion for its innovative Mont Blanc newspaper advertisement * Jupita ranks third in the world at Midas Awards in 2011 * The Jupiter Drawing Room (Johannesburg) was one of the world’s agencies to be named as a winner in the Damp;AD Awards for its Absa ‘Team of Millions’ advertising campaign in 2012 3) Drafrcbc South Africa At the start of the millennium, in 2000, Draftfcb acquired Redline in an ongoing drive to offer clients an improved service and expanded offering that will add greater value to their businesses. The merge of the financial reporting and investor relations division, Draftfcb Jonssons, with the brand and corporate public relations division, Draftfcb Redline has recently created a powerful PR front for the agency. Redline is a totally integrated, full service corporate and stakeholder communications company offering a complete range of services to bolster Draftfcb South Africa’s current offering. Why? So far this year it’s the only Agency to Take 2 Spots on Millward Brown’s Top 10 Ranking, it was ranked third position top advertising company in 2011 Favorit ad Vodacom â€Å"Vodacom Ayeye†, Vodacom â€Å"Double Your Summer† Portfolio http://www. draftfcb. co. za/draftfcb. aspx#! /page_Home http://za. adforum. com/agency/12690/creative-work/draftfcb-south-africa | DISTINCTION| CATEGORY| BRAND| YEAR| Apex Awards| Bronze| Sustain| Toyota Hilux| 2013| Apex Awards| Silver| Change| SARS| 2013| Cannes Lions International Festival of Creativity| Silver| Ambient – Small Scale Special Solutions| Engen| 2013| Cannes Lions International Festival of Creativity| Bronze| Best Temporary In-Store Displays in a Promotional Campaign| Viral Boost| 2013| Cannes Lions International Festival of Creativity| Bronze| Press| Media 24/Die Burger| 2012| Financial Mail| Marketing Partnership of Year (with Toyota)| Marketing Partnership| | 2011| Financial Mail| Advertising Agency of the Year| Agency of the Year| | 2011| FinWeek| Vodacom Campaign of the Year| Campaign of the Year| | 2011| FinWeek| Newcomer Agency of the Year (Mesh)| Newcomer Agency| | 2011| FinWeek| Advertising Agency of the Year| Gauteng Agency of Year| | 2011| Loerie Awards| Bronze| Radio Communication| Vodacom Music Station| 2011| Loerie Awards| Bronze| Print Newspaper| Lexus| 2011| Loerie Awards| Campaign Gold| Radio Communication| Gidani Lotto| 2011| The Pendoring Awards (South Africa)| Silver| TV| Toyota| 2011| The Pendoring Awards (South Africa)| Gold| Truly South African-Radio| Lotto| 2011| And many more CONTACTS John Dixon Chief Executive Officer Telephone: +2711 566 6000 Email:  john. [emailprotected] co. za 4) TBWASA TBWASA  was formed in 2005 from the merger of what were previously two separate agencies, TBWAHunt Lascaris and TBWAGavin Reddy. Long established as one of the countrys most creative agencies, it scooped numerous awards around the world in 2010 for the widely admired Trillion Dollar campaign for The Zimbabwean independent newspaper, which highlighted the financial plight of the people of Zimbabwe in posters made from the countrys near-worthless currency http://www. tbwa. co. za/ourwork. php Why? I believe they are mostly strong on the more creative side of graphics then TV ads, and they are the best at outside work such as architects Favourite ad: Doom wall of shoes, standard bank shaboom Some awards * Cannes Lions International Festival of Creativity, winning the most Lions of any South African advertising agency. 26 Jun 2013   * The annual Creative Circle Awards held on Tuesday, 26th March, saw creative agency TBWAHuntLascaris scoop a number of awards, the most celebrated being the Creative Circle Ad of the Year award in the print category * At the 34th Annual Loerie Awards Ceremony, held in Cape Town from the 15th 23rd September. hey walk away with one Gold, one Silver and four Bronze * The third best agency in the world, according to Creativitys Annual 2010 Report. 22 Nov 2010 CONTACT Derek Bouwer Group CEO derek. [emailprotected] co. za +27 11 322 3100 Sonja Kruger Marketing/New Business sonja. [emailprotected] co. za +27 11 322 3100 Mpho Tshukudu Human Resources mph o. [emailprotected] co. za +27 11 322 3100 5) MetropolitanRepublic Group Although MetropolitanRepublic has only been open since 2007, it has achieved what has taken most agencies over a decade to achieve. The intention has been to do things differently from the outset. The agency is filled with a diverse group of people who discover interesting ways to increase our clients’ revenue. Why? The agency comes up with ideas, rather than ads, to provide solutions for its clients and ultimately enhance their bottom lines. For MetropolitanRepublic, the problem is always at the centre, and it looks at how it can create an idea to solve that problem. For example helping a small franchise like fish and chips by creating an ad that would later be banned from but in the end created a buzz for the company which made them popular. Favourite ad. Coca cola Fifa world cup, FNB fat Albert, MTN love story, FNB celebrating Nelson Mandela, Some awards Republic was awarded the Tony Koenderman’s Ad Review â€Å"Newcomer of the Year†. 2009 * Gold Lion at the Cannes Advertising Festival 2012 * MetropolitanRepublic was awarded a Mnet Tag Award for their Animal Anti-Cruelty work in the Best Scripts category. 2012 * The Wimpy Braille Burger campaign has rec eived a Gold Clio award in the Public Relations/ Special Events category 2012 * 2013 AdReview Awards when they were named winner of The Big Idea of the year, for Wimpy Braille Burgers CONTACT Telephone: +27 11 231 3300 Email:  [emailprotected] com Address: 7 Wessel Road, Rivonia, Johannesburg, 2128, South Africa 6) Black River FC,  Johannesburg Black River FC opened its doors in 2005 in Johannesburg, with a dream to create work that is worth remarking about. The determination to help clients meet their business objectives by finding surprising creative solutions has helped this agency collect case studies any creative agency would be proud of. Why? Black river is a medium sizes Johannesburg based communication agency which hasn’t been around that long in the industry. Their clients are South African well-known brands. Favourite ad: Econ- Tshego, Nandos 25 years http://www. blackriverfc. co. za/portfolio http://za. adforum. com/agency/6645705/creative-work/black-river-fc Some awards AWARD| DISTINCTION| CATEGORY| BRAND| YEAR| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Media Bronze| Media| Nandos South Africa| 2012| Cannes Lions International Festival of Creativity| Bronze| Media| Nandos South Africa| 2012| Loerie Awards| Bronze Loerie| TV amp; Film Communication| Nandos South Africa| 2012| Loerie Awards| Campaign Gold| TV amp; Film Communication| Nandos| 2012| Loerie Awards| Craft Certificate| Best Use of Licensed Music| Nandos South Africa| 2012| And many more. CONTACT Unit G3A, 44 Stanley Avenue, Milpark Johannesburg, Gauteng 2092 South Africa Phone: 011 482 7625 Fax: 011 482 7656 TOP PR COMPANIES IN SOUTH AFRICA 1) Meropa Meropa has its roots in the legendary Group Editors, a company started in the early 1970s by the late Aubrey Sussens, the founder of modern-day public relations in South Africa. In 1989 Sussens was joined in business by Peter Mann, and the company changed its name to Sussens Mann. After its sale to Chime Communications in the mid-1990s, the company traded as Lowe Bell amp; Mann before becoming Meropa Communications in 1998 Why? Meropa is South Africa’s leading empowered communications and PR company they offer full-service public relations and communications strategy programmes to about 60 client they are the country’s only PR agency to be ranked in the top 200 globally, and are unique in having wholly-owned offices in Johannesburg, Cape Town, Durban and Port Elizabeth. Portfolio. http://www. meropa. org/category/newsroom/ Meropa Johannesburg Building 9 Inanda Greens Office Park 54 Wierda Road West Wierda Valley Sandton 011 506 7300 Meropa Durban Suite 8 Second Floor Essenview Strathmore Park 305 Musgrave Road Durban 031 201 0550 Meropa Cape Town Fourth Floor Letterstedt House Norwich on Main Corner Main amp; Campground Road Newlands 021 683 6464 2) Redline Redline is a division of Draftfcb South Africa. Redline was acquired by Draftfcb South Africa in the year 2000 to offer clients an improved service and expanded offering that will add greater value to their businesses. In 2002 Redline introduced a specialised PR service for sponsorships, designed to enable local backers of sport, the arts and entertainment to maximise their return on sponsorship Rands spent. In 2003 Redline was honoured to be selected to coordinate the 2003 Presidential Golf Classic for SA President Thabo Mbeki, the event was a testimony to the quality service that Redline provides all its clients. That same year they opened a Cape Town office to handle the public relations requirements for clients that have head offices in Cape Town but require a national public relations consultancy with strong ties to the media in all major areas. In the same month, Redline was named one of the top public relations firms during a PR summit convened by its client, Iomega, the global leader in reliable portable data storage. Why? Redline has offices in Johannesburg, Cape Town and through a further 20 affiliates globally. They pride themselves in their outstanding relationship with media across industry sectors and has been ranked in the top 5 PR agencies in the country (4th according Finance Week AdReview, April 2007). Portfolio. http://www. fcbredline. co. za/portfolio. aspx| REDLINE AND IMPACT SCORE DOUBLE POINTS FOR DRAFTFCB AT THE LG MOBILE WORLDCUP2009 * the most prestigious prize awarded at the Business Day Financial Advertising Awards this year. 2008 * Financial Advertising division ach ieved two 1st places in the Sake24 Financial Advertising Awards 2007/8. | JOHANNESBURG Pinmill Farm, Strathavon 2, 164 Katherine Street, Sandown, 2196 P O Box 78014, Sandton, 2146 South Africa Tel +27 (11) 566 6000 Fax +27 (11) 566 6890 Email [emailprotected] co. zaCAPE TOWN Albion Spring, 183 Main Road Rondebosch 7701 P O Box 5231 Cape Town 7600 South Africa Tel +27 (21) 680 7600 Fax +27 (21) 680 7782 Email [emailprotected] co. za ) Ogilvy Public Relations In 1948, David Ogilvy founded the agency that would become Ogilvy amp; Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy amp; Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy amp; Mather RS-TM dominated the local creative scene during th e first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy amp; Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Why? It is one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg  and  Cape Town, where we specialise in consumer, corporate, medical and technology PR, their clients are well known supper brands. Portfolio. http://www. ogilvy. co. za/2013/04/kfc-journey-of-hope/ CONTACT Oamp;M Cape Town, The District 41 Sir Lowry Road, Cape Town, Western Cape 8000 +27 21 467 1000 Oamp;M Johannesburg, The Brand Building 15 Sloane Street, Bryanston, 2152, Johannesburg, PO Box 653085, Benmore, 2010, +27 11 709 6600 Awards They won 12 awards at the Prism Awards 2012 4) PR Worx PR Worx came into being on 13 October 2001 and is headed by Madelain Roscher who has in-depth public relations, communications and marketing experience. They are a young, dynamic and innovative SMME agency, with a solid knowledge of the public relations industry, and what it is able to realise. Why? Regardless of the size of the client, PR Worx has proven to be one of Spouth Africas top PR agencies. Portfolio. http://www. prworx. co. za/index. php? option=com_contentamp;view=articleamp;id=9amp;Itemid=9 Some Awards * 2013 PRISA PRISM Gold Award Winner in the Community Relations Category * 2013 PRISA PRISM Silver Award Winner in the PR on a Shoestring Budget Category * 2013 PRISA PRISM Silver Award Winner in the Crisis Management Category * 2013 PRISA PRISM Silver Award Winner in the Media Relations Category * 2013 PRISA PRISM Bronze Award Winner in the Corporate Responsibility Category * 2013 PRISA PRISM Honourable Mention in the Social Media for Public Relations Category * 2013 PRISA PRISM Honourable Mention in the Corporate Responsibility Category * 2012 International Association of Business Communicators (IABC) African Gold Quill Award in the Best Media Relations in Africa Category * 2012 Best PR Company in Ekurhuleni – PMR Africa * 2012 PRISA PRISM Gold Award Winner in the Event Management Category * 2012 PRISA PRISM Gold Award Winner in the Crisis Communications Management Category * 2012 PRISA PRISM Gold Award Winner in the Best Up and Coming Public Relations Professional Category CONTACT Tel:  +27 (0) 11 896 1818 5) ATMOSPHERE Founded in 2001 by MD Nicola Nel, the team today comprises 30 passionate individuals who work in either the Johannesburg or Cape Town HQ. Why? Atmosphere specialises in integrated brand and corporate communications for some of South Africas leading brands and companies. Their work creates credible conversations locally and at times internationally. I believe they have proved themselves by delivering tangible business results. In 2009, 2010 and 2011 we were the most awarded consultancy at the PRISMs (South Africas leading PR industry awards). Portfolio. http://www. atmosphere. co. za/news-category. aspx? id=2 CONTACT Atmosphere Cape Town Email:  [emailprotected] co. za 22 Lawley Road Woodstock,  7925 T  +27 21 461 2117 F  +27 21 461 6770 Atmosphere Johannesburg 1st Floor, Hutton Court cnr Jan Smuts Ave amp; Summit Road Hyde Park, 2024, Johannesburg T  +27 11 250 7940 F  +27 11 250 7941 Awards April 2013, Atmosphere Communications walked off with six awards, including two golds at the PRISM Awards http://www. atmosphere. co. za/accolades. aspx 6) NGAGE Established in Johannesburg 2006, NGAGE is an integrated marketing communications company with a core focus on technical industries. Our full range of services and combined areas of expertise allow the NGAGE team to manage all aspects of business-to-business public relations, marketing and online services to the South African market. Why? I think they deserve to be in this rank because as first time PRISM entrants to the awards , NGAGE won a Gold Award for ‘Best Small PR Consultancy’ and NGAGE co-founder and account director Renay Tandy received a Gold Award for ‘Best PR Professional in Media Liaison’. NGAGE also received a special mention in the Business to Business category, for a submission on the Ludowici Meshcape acquisition announcement Portfolio http://www. ngage. co. za/clients/case-studies/128 http://www. ngage. co. za/clients/case-studies/125 CONTACT Telephone:  +27 11 867 7763 Fax:  +27 86 512 3352 Email:  [emailprotected] co. za Physical Address: First floor, Building 5 Woodhill Office Park Phillip-Engelbrecht Drive, Meyersdal Johannesburg, 1447 Postal Address : P. O. Box 6585 Meyersdal, 1447