Top Advertising Agencies in South Africa Essay Example

Top Advertising Agencies in South Africa Essay In South Africa 1) Ogilvy amp; Mather South Africa In 1948, David Ogilvy founded the agency that would become Ogilvy amp; Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy amp; Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy amp; Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy amp; Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy amp; Mather is the leader in the industry, focused on building and transforming brands. For more than 50 years, Oamp;M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of â€Å"We sell, or else†. on Portfolio: http://www. ogilvy. co. za/2013/07/audi-audia3exchange-case-study/ Why? I Think the fact that they shave been in the business for so long, and handle major accounts and have won numerous awards time and time again proves to be good at what they do. We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They are the best leaders in the industry, they have worked with big brands and have the best adverts. Favourite ads: halls: klein Kimmie, VW closer,cudberry diary milk, lunch bar Tumi commercial, castle Ogilvy 2012 Cannes Awards List: * Gold:  South African Breweries, Carling Black Label, Be the coach, in Branded Entertainment: Best use or integration of experiential events (CPT) * Silver: South African Breweries, Carling Black Label, Be the coach, in Mobile: Best integrated campaign led by mobile (South Africa’s irst Lion in mobile) (CPT) * Silver: Volkswagen, BlueMotion, in Media: Best use of print media (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Direct Response Digital: Mobile marketing (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Public Relations Technique: Best use of sponsorship (CPT) * Bronze: Volkswagen, BlueMotion, in Direct Response Print or Standard Outdoor, including Inserts (CPT) * Bronze: Kr aft, Stimorol TasteTwist, Choir, in Radio: Best use of music and/or sound design (CPT) * Bronze (Campaign): Public Heatlth and Safety, Public Awareness Messages, Greenpeace (JHB) CONTACT Johannesburg: The Brand Building 15 Sloane Street Bryanston 2152 Johannesburg Private Bag X33 Bryanston 2021 [emailprotected] co. za +27 11 709 6600 Cape Town: 41 Sir Lowry Road Woodstock, Cape Town, 8000 PO Box 1142, Cape [emailprotected] co. za +27 21 467 1000 Durban: 76 Mahatma Gandhi Road Durban, 4001 PO Box 2424, Durban, [emailprotected] co. za +27 31 334 5600 2) The Jupiter Drawing Room (South Africa) Jupiter (Johannesburg) was founded by Renee Silverstone and Graham Warsop in 1989. The two grew the business from a small boutique advertising agency into one of South Africa’s largest advertising groups. Jupiter (Johannesburg) is headed up by Jerry Mpufane and has been successfully structured to handle a diverse number of accounts and accommodate the need for agile implementation of high-end creative work. Its business units are multi-skilled and cross-functional to ensure faster turnaround times and proactive problem solving, meaning it is a creative, beyond-the-line communications brand. Why? I believe they are in this Rank because they have created great advertisement, they have been ranked second best advertising firm in 2011 after Ogilivy amp; Mothers. And they too work with major brands. favorit ads: Omo one slap, Halls UFO, Portfolio http://www. adbrands. net/za/jupiterdrawingroom_za. htm http://www. coloribus. com/adsarchive/search/? q=THE+JUPITER+DRAWING+ROOM+SOUTH+AFRICA CONTACT Phone:| New Business Enquiries:| Physical Address| Postal Address| Reception:| Jerry Mpufane| Jupiter House| PO Box 4651| +27 11 233-8800|   | River Park| Rivonia| | Employment| 42 Homestead Road| South Africa| Fax:| Opportunities:| Rivonia| 2128| +27 11 233-8820| Human Resources| South Africa|   | | | | | Some of its awards * The Jupiter Drawing Room (Johannesburg) picked up two prestigious Gold Lions and a Silver in the Press and Poster Category for the much awarded Nugget Shoe Polish campaign, * Won the worlds most awarded print campaign in the advertising festival (by Pencils won) in 2005 (further to the wins at the recent American One Show Awards). * At the Cannes International Advertising Festival 2007, took two coveted Gold Lions. (Cape Town) won a Gold Media Lion for its innovative Mont Blanc newspaper advertisement * Jupita ranks third in the world at Midas Awards in 2011 * The Jupiter Drawing Room (Johannesburg) was one of the world’s agencies to be named as a winner in the Damp;AD Awards for its Absa ‘Team of Millions’ advertising campaign in 2012 3) Drafrcbc South Africa At the start of the millennium, in 2000, Draftfcb acquired Redline in an ongoing drive to offer clients an improved service and expanded offering that will add greater value to their businesses. The merge of the financial reporting and investor relations division, Draftfcb Jonssons, with the brand and corporate public relations division, Draftfcb Redline has recently created a powerful PR front for the agency. Redline is a totally integrated, full service corporate and stakeholder communications company offering a complete range of services to bolster Draftfcb South Africa’s current offering. Why? So far this year it’s the only Agency to Take 2 Spots on Millward Brown’s Top 10 Ranking, it was ranked third position top advertising company in 2011 Favorit ad Vodacom â€Å"Vodacom Ayeye†, Vodacom â€Å"Double Your Summer† Portfolio http://www. draftfcb. co. za/draftfcb. aspx#! /page_Home http://za. adforum. com/agency/12690/creative-work/draftfcb-south-africa | DISTINCTION| CATEGORY| BRAND| YEAR| Apex Awards| Bronze| Sustain| Toyota Hilux| 2013| Apex Awards| Silver| Change| SARS| 2013| Cannes Lions International Festival of Creativity| Silver| Ambient – Small Scale Special Solutions| Engen| 2013| Cannes Lions International Festival of Creativity| Bronze| Best Temporary In-Store Displays in a Promotional Campaign| Viral Boost| 2013| Cannes Lions International Festival of Creativity| Bronze| Press| Media 24/Die Burger| 2012| Financial Mail| Marketing Partnership of Year (with Toyota)| Marketing Partnership| | 2011| Financial Mail| Advertising Agency of the Year| Agency of the Year| | 2011| FinWeek| Vodacom Campaign of the Year| Campaign of the Year| | 2011| FinWeek| Newcomer Agency of the Year (Mesh)| Newcomer Agency| | 2011| FinWeek| Advertising Agency of the Year| Gauteng Agency of Year| | 2011| Loerie Awards| Bronze| Radio Communication| Vodacom Music Station| 2011| Loerie Awards| Bronze| Print Newspaper| Lexus| 2011| Loerie Awards| Campaign Gold| Radio Communication| Gidani Lotto| 2011| The Pendoring Awards (South Africa)| Silver| TV| Toyota| 2011| The Pendoring Awards (South Africa)| Gold| Truly South African-Radio| Lotto| 2011| And many more CONTACTS John Dixon Chief Executive Officer Telephone: +2711 566 6000 Email:  john. [emailprotected] co. za 4) TBWASA TBWASA  was formed in 2005 from the merger of what were previously two separate agencies, TBWAHunt Lascaris and TBWAGavin Reddy. Long established as one of the countrys most creative agencies, it scooped numerous awards around the world in 2010 for the widely admired Trillion Dollar campaign for The Zimbabwean independent newspaper, which highlighted the financial plight of the people of Zimbabwe in posters made from the countrys near-worthless currency http://www. tbwa. co. za/ourwork. php Why? I believe they are mostly strong on the more creative side of graphics then TV ads, and they are the best at outside work such as architects Favourite ad: Doom wall of shoes, standard bank shaboom Some awards * Cannes Lions International Festival of Creativity, winning the most Lions of any South African advertising agency. 26 Jun 2013   * The annual Creative Circle Awards held on Tuesday, 26th March, saw creative agency TBWAHuntLascaris scoop a number of awards, the most celebrated being the Creative Circle Ad of the Year award in the print category * At the 34th Annual Loerie Awards Ceremony, held in Cape Town from the 15th 23rd September. hey walk away with one Gold, one Silver and four Bronze * The third best agency in the world, according to Creativitys Annual 2010 Report. 22 Nov 2010 CONTACT Derek Bouwer Group CEO derek. [emailprotected] co. za +27 11 322 3100 Sonja Kruger Marketing/New Business sonja. [emailprotected] co. za +27 11 322 3100 Mpho Tshukudu Human Resources mph o. [emailprotected] co. za +27 11 322 3100 5) MetropolitanRepublic Group Although MetropolitanRepublic has only been open since 2007, it has achieved what has taken most agencies over a decade to achieve. The intention has been to do things differently from the outset. The agency is filled with a diverse group of people who discover interesting ways to increase our clients’ revenue. Why? The agency comes up with ideas, rather than ads, to provide solutions for its clients and ultimately enhance their bottom lines. For MetropolitanRepublic, the problem is always at the centre, and it looks at how it can create an idea to solve that problem. For example helping a small franchise like fish and chips by creating an ad that would later be banned from but in the end created a buzz for the company which made them popular. Favourite ad. Coca cola Fifa world cup, FNB fat Albert, MTN love story, FNB celebrating Nelson Mandela, Some awards Republic was awarded the Tony Koenderman’s Ad Review â€Å"Newcomer of the Year†. 2009 * Gold Lion at the Cannes Advertising Festival 2012 * MetropolitanRepublic was awarded a Mnet Tag Award for their Animal Anti-Cruelty work in the Best Scripts category. 2012 * The Wimpy Braille Burger campaign has rec eived a Gold Clio award in the Public Relations/ Special Events category 2012 * 2013 AdReview Awards when they were named winner of The Big Idea of the year, for Wimpy Braille Burgers CONTACT Telephone: +27 11 231 3300 Email:  [emailprotected] com Address: 7 Wessel Road, Rivonia, Johannesburg, 2128, South Africa 6) Black River FC,  Johannesburg Black River FC opened its doors in 2005 in Johannesburg, with a dream to create work that is worth remarking about. The determination to help clients meet their business objectives by finding surprising creative solutions has helped this agency collect case studies any creative agency would be proud of. Why? Black river is a medium sizes Johannesburg based communication agency which hasn’t been around that long in the industry. Their clients are South African well-known brands. Favourite ad: Econ- Tshego, Nandos 25 years http://www. blackriverfc. co. za/portfolio http://za. adforum. com/agency/6645705/creative-work/black-river-fc Some awards AWARD| DISTINCTION| CATEGORY| BRAND| YEAR| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Media Bronze| Media| Nandos South Africa| 2012| Cannes Lions International Festival of Creativity| Bronze| Media| Nandos South Africa| 2012| Loerie Awards| Bronze Loerie| TV amp; Film Communication| Nandos South Africa| 2012| Loerie Awards| Campaign Gold| TV amp; Film Communication| Nandos| 2012| Loerie Awards| Craft Certificate| Best Use of Licensed Music| Nandos South Africa| 2012| And many more. CONTACT Unit G3A, 44 Stanley Avenue, Milpark Johannesburg, Gauteng 2092 South Africa Phone: 011 482 7625 Fax: 011 482 7656 TOP PR COMPANIES IN SOUTH AFRICA 1) Meropa Meropa has its roots in the legendary Group Editors, a company started in the early 1970s by the late Aubrey Sussens, the founder of modern-day public relations in South Africa. In 1989 Sussens was joined in business by Peter Mann, and the company changed its name to Sussens Mann. After its sale to Chime Communications in the mid-1990s, the company traded as Lowe Bell amp; Mann before becoming Meropa Communications in 1998 Why? Meropa is South Africa’s leading empowered communications and PR company they offer full-service public relations and communications strategy programmes to about 60 client they are the country’s only PR agency to be ranked in the top 200 globally, and are unique in having wholly-owned offices in Johannesburg, Cape Town, Durban and Port Elizabeth. Portfolio. http://www. meropa. org/category/newsroom/ Meropa Johannesburg Building 9 Inanda Greens Office Park 54 Wierda Road West Wierda Valley Sandton 011 506 7300 Meropa Durban Suite 8 Second Floor Essenview Strathmore Park 305 Musgrave Road Durban 031 201 0550 Meropa Cape Town Fourth Floor Letterstedt House Norwich on Main Corner Main amp; Campground Road Newlands 021 683 6464 2) Redline Redline is a division of Draftfcb South Africa. Redline was acquired by Draftfcb South Africa in the year 2000 to offer clients an improved service and expanded offering that will add greater value to their businesses. In 2002 Redline introduced a specialised PR service for sponsorships, designed to enable local backers of sport, the arts and entertainment to maximise their return on sponsorship Rands spent. In 2003 Redline was honoured to be selected to coordinate the 2003 Presidential Golf Classic for SA President Thabo Mbeki, the event was a testimony to the quality service that Redline provides all its clients. That same year they opened a Cape Town office to handle the public relations requirements for clients that have head offices in Cape Town but require a national public relations consultancy with strong ties to the media in all major areas. In the same month, Redline was named one of the top public relations firms during a PR summit convened by its client, Iomega, the global leader in reliable portable data storage. Why? Redline has offices in Johannesburg, Cape Town and through a further 20 affiliates globally. They pride themselves in their outstanding relationship with media across industry sectors and has been ranked in the top 5 PR agencies in the country (4th according Finance Week AdReview, April 2007). Portfolio. http://www. fcbredline. co. za/portfolio. aspx| REDLINE AND IMPACT SCORE DOUBLE POINTS FOR DRAFTFCB AT THE LG MOBILE WORLDCUP2009 * the most prestigious prize awarded at the Business Day Financial Advertising Awards this year. 2008 * Financial Advertising division ach ieved two 1st places in the Sake24 Financial Advertising Awards 2007/8. | JOHANNESBURG Pinmill Farm, Strathavon 2, 164 Katherine Street, Sandown, 2196 P O Box 78014, Sandton, 2146 South Africa Tel +27 (11) 566 6000 Fax +27 (11) 566 6890 Email [emailprotected] co. zaCAPE TOWN Albion Spring, 183 Main Road Rondebosch 7701 P O Box 5231 Cape Town 7600 South Africa Tel +27 (21) 680 7600 Fax +27 (21) 680 7782 Email [emailprotected] co. za ) Ogilvy Public Relations In 1948, David Ogilvy founded the agency that would become Ogilvy amp; Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy amp; Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy amp; Mather RS-TM dominated the local creative scene during th e first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy amp; Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Why? It is one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg  and  Cape Town, where we specialise in consumer, corporate, medical and technology PR, their clients are well known supper brands. Portfolio. http://www. ogilvy. co. za/2013/04/kfc-journey-of-hope/ CONTACT Oamp;M Cape Town, The District 41 Sir Lowry Road, Cape Town, Western Cape 8000 +27 21 467 1000 Oamp;M Johannesburg, The Brand Building 15 Sloane Street, Bryanston, 2152, Johannesburg, PO Box 653085, Benmore, 2010, +27 11 709 6600 Awards They won 12 awards at the Prism Awards 2012 4) PR Worx PR Worx came into being on 13 October 2001 and is headed by Madelain Roscher who has in-depth public relations, communications and marketing experience. They are a young, dynamic and innovative SMME agency, with a solid knowledge of the public relations industry, and what it is able to realise. Why? Regardless of the size of the client, PR Worx has proven to be one of Spouth Africas top PR agencies. Portfolio. http://www. prworx. co. za/index. php? option=com_contentamp;view=articleamp;id=9amp;Itemid=9 Some Awards * 2013 PRISA PRISM Gold Award Winner in the Community Relations Category * 2013 PRISA PRISM Silver Award Winner in the PR on a Shoestring Budget Category * 2013 PRISA PRISM Silver Award Winner in the Crisis Management Category * 2013 PRISA PRISM Silver Award Winner in the Media Relations Category * 2013 PRISA PRISM Bronze Award Winner in the Corporate Responsibility Category * 2013 PRISA PRISM Honourable Mention in the Social Media for Public Relations Category * 2013 PRISA PRISM Honourable Mention in the Corporate Responsibility Category * 2012 International Association of Business Communicators (IABC) African Gold Quill Award in the Best Media Relations in Africa Category * 2012 Best PR Company in Ekurhuleni – PMR Africa * 2012 PRISA PRISM Gold Award Winner in the Event Management Category * 2012 PRISA PRISM Gold Award Winner in the Crisis Communications Management Category * 2012 PRISA PRISM Gold Award Winner in the Best Up and Coming Public Relations Professional Category CONTACT Tel:  +27 (0) 11 896 1818 5) ATMOSPHERE Founded in 2001 by MD Nicola Nel, the team today comprises 30 passionate individuals who work in either the Johannesburg or Cape Town HQ. Why? Atmosphere specialises in integrated brand and corporate communications for some of South Africas leading brands and companies. Their work creates credible conversations locally and at times internationally. I believe they have proved themselves by delivering tangible business results. In 2009, 2010 and 2011 we were the most awarded consultancy at the PRISMs (South Africas leading PR industry awards). Portfolio. http://www. atmosphere. co. za/news-category. aspx? id=2 CONTACT Atmosphere Cape Town Email:  [emailprotected] co. za 22 Lawley Road Woodstock,  7925 T  +27 21 461 2117 F  +27 21 461 6770 Atmosphere Johannesburg 1st Floor, Hutton Court cnr Jan Smuts Ave amp; Summit Road Hyde Park, 2024, Johannesburg T  +27 11 250 7940 F  +27 11 250 7941 Awards April 2013, Atmosphere Communications walked off with six awards, including two golds at the PRISM Awards http://www. atmosphere. co. za/accolades. aspx 6) NGAGE Established in Johannesburg 2006, NGAGE is an integrated marketing communications company with a core focus on technical industries. Our full range of services and combined areas of expertise allow the NGAGE team to manage all aspects of business-to-business public relations, marketing and online services to the South African market. Why? I think they deserve to be in this rank because as first time PRISM entrants to the awards , NGAGE won a Gold Award for ‘Best Small PR Consultancy’ and NGAGE co-founder and account director Renay Tandy received a Gold Award for ‘Best PR Professional in Media Liaison’. NGAGE also received a special mention in the Business to Business category, for a submission on the Ludowici Meshcape acquisition announcement Portfolio http://www. ngage. co. za/clients/case-studies/128 http://www. ngage. co. za/clients/case-studies/125 CONTACT Telephone:  +27 11 867 7763 Fax:  +27 86 512 3352 Email:  [emailprotected] co. za Physical Address: First floor, Building 5 Woodhill Office Park Phillip-Engelbrecht Drive, Meyersdal Johannesburg, 1447 Postal Address : P. O. Box 6585 Meyersdal, 1447

Italians essays

Italians essays Where did the people come from? Food Famous Person Why did they leave their country? Religion What areas of North America did they settle? Music Why did they settle where they did in North America? Language Most of the Italians who came to North America in the 1800's were from southern Italy. In the 1800's life was hard for Italians in in southern Italy. The country was going through a time of policatal troubles, and crop failures had caused widespread starvation. The Italians wanted to get better jobs and have a better way of life. What areas of North America did they settle? Although most Itailians had been farmers in Italy, when they came to North America they settled in cities such as New York City, the port where most Itailains arrived. Others went to Boston, Chicago, Philadelphia, and to Canada in Montreal and Toronto. Why did they settle where they did in North America? Many of the Italians who stayed in New York worked in construction or railway companies or on docks. Most of the Italians had no job training and little education so they had trouble getting jobs. They would take any of the jobs they could find. In New York three quarters of the laborers in the construction industry were Italians. Many of them built the New York Subway. When North Americans think of Italians food, they usually think of pizza and spagettie. However, Italian cooking is much more varied. Each region of Italy has its own specialities and cooking styles, depending on the local ingrediants that are avaiable. Some of the food and drink that many North Americans enjoy today, such as pizza, and a type of strong coffee, called espresso, were brought by Italians. Italian food was unknown in North America before the arrival of the Italian immagrants. Today, Italian ...

June Calendar of Holidays and Fun Days to Celebrate

June Calendar of Holidays and Fun Days to Celebrate June marks the beginning of summer and signals freedom for many students as they stream out of schools, ready for lazy days, outside activities, swimming, climbing and traveling.  But, June also marks a month of special days to celebrate.  Learn about holidays you never heard of, as well as important milestones to commemorate. From Dinosaur Day to I Love My Dentist Day an interesting holiday coming just one day after Donut Day there are plenty of ways for you and your family can celebrate the days of June. Early Month Aesop, the famed Greek fable-teller, is said to have been born on June 4, while Sesame Street character Oscar the Grouch was also born in early June. Also during the month on June 2   Guglielmo Marconi, after years of struggle, was granted a patent for his  invention, the radio. The early part of June also marks the date of the first U.S. spacewalk in 1965, as well as the first hot air balloon ride. As you snack on donuts, eat cheese or bake gingerbread men, youll find plenty of interesting days to celebrate and commemorate. June 1 Dinosaur DayStand for Children DayOscar the Grouchs birthdayDonut Day June 2 I Love My Dentist DayNational Rocky Road DayRadio patented June 3 Egg DayFirst U.S. spacewalk June 4 Aesops birthdayFirst Ford madeNational Frozen Yogurt DayCheese Day June 5 National Gingerbread DayFirst hot air balloon flightWorld Environment Day June 6 National Yo-Yo DayFirst roller coaster opened June 7 National Chocolate Ice Cream DayDaniel Boone Day June 8 First indoor swimming pool builtVacuum cleaner  patentedNational Jelly-Filled Doughnut Day June 9 International Young Eagles Day Mid-Month Flag Day, an important commemoration of this enduring U.S. symbol of freedom and liberty, is celebrated during this part of the month; indeed, an entire National Flag Week begins on June 10. The late oceanographer and explorer  Jacques Cousteau was born on June 11. But, if youre in the mood to celebrate lighter fare, theres always National Peanut Butter Cookie Day or National Lobster Day. Theres even a Pop Goes the Weasel Day celebrating the origination of the famous song. June 10 National Flag WeekMaurice Sendaks birthday June 11 Jacques Cousteaus birthday June 12 National Peanut Butter Cookie Day June 13 National Juggling DayNational Lobster Day June 14 Pop Goes the Weasel DayFlag Day June 15 Power of a Smile DayFly a Kite Day June 16 Fudge Day June 17 Iceland Independence Day June 18 Fathers DayInternational Picnic Day June 19 JuneteenthLou Gehrigs Birthday Late Month As June winds to close, you can observe Paul Bunyon Day, which celebrates the famed, mythical lumberjack, as well as the birthday of an equally famous real-life hero,  Helen Keller. On National Meteor Day,  people turn their eyes to the heavens in hopes of spotting the glow of a falling star, notes  National Day Calendar,  making June 30 a perfect day for you and your family to end the month by staying up late, going outside and gazing at the heavens. June 20 West Virginia Admission Day June 22 U.S. Department of Justice established June 23 Typewriter invented June 24 Deaf-Blindness Awareness Week June 25 National Catfish DayEric Carles BirthdayVirginia becomes the 10th state June 26 National Chocolate Pudding DayToothbrush invented June 27 National Orange Blossom DayHelen Kellers Birthday June 28 Paul Bunyan Day June 29 Camera Day June 30 Meteor Day

Introducing students to the theory of multiple intelligences Research Paper

Introducing students to the theory of multiple intelligences - Research Paper Example This test just touched upon the verbal, logical-mathematical and spatial intelligence. Gardner believes that the capacities are woven into the brain and neuronal network (2006). He feels that there is depth to intelligence and plenty of observation is necessary to gauge the intelligence levels. The intelligences are classified as linguistic, logical-mathematical, spatial, bodily kinesthetic, musical, interpersonal, intrapersonal and naturalistic (Gardner, 2006). These intelligences have to be elicited by the teacher and parents. The capacities are flexible and can change through various enriching experiences. Education works upon these flexibilities. The genius however is decided by the genetic constitution just as the person of low intelligence. The spatial and musical intelligences are rather vague in nature and it is not definite whether these are genetic in constitution. Gardner’s experiences as a psychologist, who has examined patients recovering from traumatic brain inju ry, have brought forward the Theory of Multiple Intelligences (1983). MI helps schoolchildren in many ways. Teachers get an idea of the children’s strengths and can develop a curriculum which suits their capacities. Teamwork among the teachers is encouraged by the technique. Education is promoted as art forms and games which the children identify with. Schools plan various educational experiences for children from different backgrounds. Observation of the child in class and how he misbehaves is the first method of assessing intelligence and which of them is more developed in the child (Armstrong, 2009). The linguistically inclined child will be talking frequently. The spatial child will be a daydreamer. The child with more of the interpersonal intelligence tends to socialize and has more friends. The bodily kinesthetic child is always fidgeting. The naturalistic child may bring a pet to class without necessarily taking permission (Armstrong, 2009). The next observation should be when it is leisure time. The linguistic child will read books while the spatial child will be drawing (Armstrong, 2009). The socializer will be playing impromptu games with a group of friends. The bodily kinesthetic child will be involved in building activities. The naturalistic child may be looking at the fish in the aquarium or standing in front of an animal cage. The musical child may be singing. A checklist for multiple intelligences for schoolchildren may be completed for each child by the teacher. This contains easy-to-note behaviors for each pattern of intelligence Records are kept of behavior in class and in the playfield. School records of performances in class are also maintained (Armstrong, 2009). The theory of multiple intelligences is first explained to the children. A sample question would be â€Å"How many of you are intelligent, raise your hands† (Armstrong, 2009). The younger children would raise more hands as they are innocent and believe in their intell igence. The teacher calling them word smart or logic smart or music smart or picture smart, each child can feel he is smart. This encourages the children to cooperate and participate in the assessment of their own intelligence. Various activities may be planned for holding the interest of the children and developing their intelligences: â€Å"career day, field trips, biographies, lesson plans, experiential activities, wall displays, readings, board games, stories and

Innate immunity in tuberculosis Essay Example | Topics and Well Written Essays - 3000 words

Innate immunity in tuberculosis - Essay Example of the body, and patients would just waste away with no effective intervention; however, to date, this infectious disease can be successfully treated with antibiotics (Schiffman, 2008). Brill et al., (2001) reported that tuberculosis remains to be the major health problem worldwide and because of the prevalence of human immunodeficiency virus (HIV), tuberculosis becomes more significant in the years to come in regions where there is an endemic case of intracellular Mycobacterium tuberculosis pathogen (Brill et al., 2001). Todar (2008) stated that a human immune system is composed of two major subdivisions, namely: (1) Innate or non-specific immune system, and (2) adaptive or specific immune system. The primary or the first line of defence mechanism against invading organism is known as the innate or non – specific immune system (Todar, 2008). This contains cellular and humoral components by which the protective functions are carried out (Todar, 2008). Junqueira - Kipnis et al (2003) noted that with M. tuberculosis, the innate and adaptive immune systems contributes to the defense of the host. Van Crevel et al (2002) noted that the outcome of the infection depends greatly on the relationship between M. tuberculosis and the human host. Both the innate and adaptive defense mechanism is involved with respect to the host. Hence, mechanisms to circumvent and antagonise protective immunity have been developed by M. tuberculosis. The component of the innate immune response are formed by phagocytosis and subsequent IL -12 secretion that are initiated in the absence of prior antigen exposure (Raja, 2004). Natural resistance - associated macrophage protein, neutrophils, natural killer cells, and many others are considered as the component of innate immunity. Raja added that the first line of defense in the innate immunity of M. tuberculosis is played by the plasma lysozyme and other enzymes. Van Crevel et al (2002) noted that macrophages are â€Å"main effector cells†

American History X Essay -- Movies Film

Throughout America’s history, there have always been issues between the white race and other races, mainly the black race. These problems in history have always and may always be questionable on whether they are right or wrong. Up until this very day, everyone seems to have their own opinion to this question; should the white race reign over America, the minorities, or should we all just live together in harmony. The truth of the matter is that not only does this affect social relationships, but also political affairs which affects where we stand now in this â€Å"United Nation†. Political campaigns get altered and misrepresented, because of this battle between races. The video that my friends and I chose to watch is titled â€Å"American History X†, which is based on the clash between the whites and blacks. Being only under ten years old, the video is a perfect example of how people, even after the Civil Rights Acts and the freeing of slaves, still think today. The video demonstrates how skinheads go up against the minorities attempting to spread the word of â€Å"white power† through riots and other violent acts. Although it may seem like this video has nothing to do with politics, it in fact ties in perfectly with it. It provides a brief explanation as in why we’ve never had a black president, and why there’s so much criticism dealing with the presidential candidate Barak Obama. Looking left to right, I see discrimination amongst us everywhere. Schools, shopping malls, and even at our jobs; it is truly unavoidable. Everyone has their own beliefs in which they are entitled to, but some people take it beyond the comfort zone. In American History X, I saw discrimination to its full potential with the brutal murder of three young black men by ... ...nd different beliefs greatly influence who we choose to stand with and who we would like to vote for. It is all a race for superiority just like the D.O.C. and the Crypts, with opinions changing from time to time. Even though there will always be a constant struggle between whites, black, Hispanics, etc, we cannot simply dislike a person and judge them by their skin color, or race. As in the movie, in politics we should all listen to what each candidate has to offer and not rule them out. It’s just like the saying that I’m sure we’ve all heard at some point in our lives â€Å"Don’t judge a book by its cover†. My friends and I completely agree with that saying and everything else in this paper. The movie was indeed graphic, but not meaningless. We recommend this movie to anyone who pursues an explanation as to why some people act the way they do and how they can be changed.

A “Race and Color” Reading

Othello is one of the greatest tragedies by William Shakespeare. The Socio-Economic setting of the play drives us to ponder over it again and again. Othello was a Moor and had fallen head over heels in love with Desdemona and won her hands in marriage.Being unacquainted with the customs and norms of an alien culture, Othello had to suffer a lot.  Ã‚   What would have happened if Othello were not a Moor but a respected citizen of Venice?Automatically, the socio-economic equation would have changed and Othello might surely have enjoyed an enviable privilege to have a well-planned control over the whole situation. In Othello, we find a black man’s ‘sense of insecurity’, ‘puerility’, ‘eccentricity’ .Iago, the ‘artist in crime’ is a sordid opportunist of the postcolonial era, who insinuates, motivates and plans adeptly to take advantage of the characteristic weaknesses of Othello leading to irremediable frustration and despair t hat act as a stimulus in the murder of Desdemona.In Othello, we find a black man’s ‘sense of insecurity’, ‘puerility’, ‘eccentricity’ .Iago, the ‘artist in crime’ is a sordid opportunist of the postcolonial era, who insinuates, motivates and plans adeptly to take advantage of the characteristic weaknesses of Othello leading to irremediable frustration and despair that act as a stimulus in the murder of Desdemona.  Othello is the Moor white men need for their protection and well-being. Othello comes from a different socio-economic background and is employed by the tense and visibly perturbed Duke :†Valiant Othello, we must straight employ you,/Against the general enemy Ottoman.Written at a time when Negroes were being supplied to Virginia, Shakespeare’s Othello’s spirit glows with noble ancestral memories and critics like Grant White hold that only a civilized and warlike race could produce an Othello.Ot hello has a presence; he can raise the whites like Cassio to higher ranks, he can head an army, he can order two drunken men to sheath weapons, he can, if required, dismiss them for their offence and he is black and belongs to a lower socio-economic strata and after all race and social status mattered at that time.Hence the union of Othello and Desdemona is presented as the mating of animals, with the Moor as the ‘black ram’, a   practitioner of   ‘arts inhibited.’ A white Prospero can use magic openly and boldly and Shakespeare is apologetic to none but King James, while, Othello’s wooing and winning of a white woman is tantamount to the practice of ‘black magic.’Othello, after all, is an employee of the Duke and hails from a questionable background of a Moor who claims to be well-traveled but is reticent on his redoubtable socio-economic background.Can he in any way emulate the social status of Brabantio, whose daughter he marries out of love? Brabantio remembers the ‘wealthy curled darlings’ of his nation and is furious at the thought of his fair daughter against the Moor’s ‘sooty bosom’. Othello, the Moor, can hardly be accepted by the Venetian public as his skin is of black hue and he comes from an alien socio-economic status.  Othello seemed gratified as he had proved to be the right and only choice in the life of Desdemona. Till then, Othello had never been reminded of the fact that he was a Moor whom Desdemona was supposed to be afraid of. Basically, Othello was not a craven fellow, whose spirits could easily dampen on futile grounds. Othello wished not to doubt Desdemona but he never could brook the presence of any other lover in the life of Desdemona, whom he loved to the point of distraction. He blurted out at one point, â€Å"Cassio, I love the; But never more be officer of mine.†Regarding Othello, we come across a myriad points of view. Critics have labeled Othello   as a play of ‘sexual jealousy’ a play of motive and temptations ,so on, so forth. But here we see that Othello being unaware of the socio-economic picture of Venice treads the wrong path and gulps the dangerous bait. He ,like a fool, yields to Iago’s repeated insinuations. If Desdemona would have been a Moor herself , the disaster hardly would have followed.On the contrary, if Othello were not a Moor, his ‘sense of insecurity’ and ‘inferiority complex’ could not get the better of him, on the slightest provocation by Iago. Othello, even in Act III seemed ingenuous , generous easily credulous and firm in reason ,when he says, â€Å"†¦.This not to make me jealous/To say my wife is fair, feeds well,/loves company,†¦. Where virtue is, these are more virtuous.†Being a Moor, he won the love and undivided attention of Desdemona. When Iago crept in between them and strove heart and soul to malign the relationship, Ot hello lent him credulous ears. Didn’t he understand that Iago was keen on creating a rift in their unflinching alliance? Of course, in the subconscious of the protagonist, he made a dent surreptitiously and without Othello’s cognizance.Othello felt perplexed to find that even his truest and unalloyed love could not keep Desdemona ‘loyal’ to him! Was it simply because he was a Moor? Or, did Desdemona have to lose her life to Othello, only because the Black-and-White conflict caught hold of his mind unawares? We hear Othello recounting his shortcomings in a soliloquy in Act III ,Sc iii,lines-263-7: â€Å"Haply for I am black, /And have not those soft parts of conversation/†¦.She’s gone, I am abused.†His distrust lay rooted in himself ,in the society in which he feared himself ‘unaccepted’, though his love had   fully been requited, reciprocated. Why did then ‘uncertainty’ gnaw at his entrails? It was possibly be cause ,Othello could never forget the acrimonious warning of Brabantio: â€Å"Look to her, Moor, if thou hast   eyes to see:/She has deceived her father, and may thee.†